top of page

Gum (1976) | French | Street art


Ancre 1


"Fuck growing up!". In a society slowly but surely slipping into an idiocracy, Gum, with his candy name and his acidulous sense of humour, refuses to grow up. Spoon-fed, flooded into a constant stream of idealistic images, people are developing a bulimia for the "bling-bling", the plastic, the artificial tastes. A symbol of this social schizophrenia: the young want to become old and the old want to become young again.

Gum speaks of a sanitized consumer society where nobody finds his place and where the leveling down of the general consciousness makes us amorphous. His universe of colorful, childish and hyper-sexuated images is a satire of this evolution. However, Gum is not here to give us a lesson but to deliver his message across, a message full of irony, and full of hope. Soon, the plastic will melt. And so will the tyranny of the popular images that surround us!

Retro gaming
US comics


bottom of page